Fractional CTO & technology advisor · Dubai, UAE

I run technology for several companies at the same time.
I can run yours.

Eighteen years from graphic design to group CTO. Architecture, cloud, AI systems and delivery leadership, with my own hands still on the code and in the migrations.

Book a consultation → Read the full record
Organisations and platforms I have delivered for
Nomad UniverseGentoo TicketsNOMAD EventsKuoni Tumlare · RWC 2027Mubadala HC SummitNomad ArabiaNokhba.aiODATKAmer Center DubaiPrime HR AdvisoryHogar & HausRawlins PropertiesAltara LawInterstellar · WingmanNicso TechnologyWatson's Work

One line, 2007 to today.

Every role is on the resume. Scroll the line.
2007
Graphic Designer
Started at sixteen. Typography and layout first, code second.
2010
Systems Limited
Client relations and market research, Lahore.
2013
Motifz
E-commerce, POS and inventory for a fashion brand.
2014
Development Logix
Web builds for UAE and European clients.
2015
Adan's Libas
Head of e-commerce and digital.
2017
Netrosol, CTO
Five years leading multi-department software teams.
2022
Versatile Synergy, COO
Technology operations across a client portfolio, Dubai.
2023
Independent consulting
Architecture, audits and delivery for UAE SMEs.
2024
Nokhba.ai, CTO
Built and ran an AI career platform to production.
2026
Group CTO
Nomad Universe, Gentoo Tickets, NOMAD Events.
Systems I have actually run

Not stock diagrams. These are the real ones.

Three architectures from the case studies, drawn from the code. Each links to the full write-up with the decisions behind it.

AWS to Cloudflare, then staging split from production
Nameserver cutover with no downtime, S3 to R2, and a shared RDS instance separated into isolated environments using disposable Fargate tasks.
Case study →
Eight specialised agents around one project
Each agent has its own route and system prompt, calls Claude directly, and every call is logged with token count and duration. Escalation to a human is a designed state, not a failure.
Case study →
Multi-tenant storefront, tenant-scoped routing
One codebase serving several branded storefronts through basePath routing, a custom image loader and locale-aware i18n, over a Go/GraphQL backend.
Case study →
What I do

Nine ways to bring me in. Open a row, then book that exact thing.

Engagements are scoped around what you need this quarter, not sold as packages. Most first engagements are an audit or a bounded project; retainers follow when the fit is right.

01
Fractional CTO
Technology leadership without a full-time executive hire.
Open ↓
  • Roadmap and architecture
  • Agency and vendor governance
  • Identity and admin ownership
  • Security and compliance posture
Book this →   Read more →
02
Cloud and infrastructure
AWS, Cloudflare and VPS architecture, migrations and cost control.
Open ↓
  • Architecture and migration plan
  • Zero-downtime cutovers
  • Environment separation
  • CI/CD and release discipline
Book this →   Read more →
03
AI and agentic systems
AI features and agents that ship, with costs and failure modes under control.
Open ↓
  • Use-case and risk review
  • Provider-agnostic AI layer
  • Assistants on your data
  • Agent workflows
Book this →   Read more →
04
Platform and product engineering
Multi-tenant SaaS, web and mobile products, built to scale from the first commit.
Open ↓
  • Product definition
  • Multi-tenant architecture
  • Marketplace and payments
  • Web and mobile delivery
Book this →   Read more →
05
Business software and AedahSuite rollout
One system for finance, people, sales and operations, configured for how you work.
Open ↓
  • Process mapping
  • Configuration
  • Data migration
  • Integrations
Book this →   Read more →
06
E-commerce and digital growth
Stores, tracking and growth systems that turn traffic into revenue.
Open ↓
  • Store build or replatform
  • Tracking that adds up
  • Consent and privacy
  • Technical SEO
Book this →   Read more →
07
Websites, UX and design
Corporate sites and product interfaces designed and built by one person who does both.
Open ↓
  • Brand and design system
  • Corporate and marketing sites
  • Product UX
  • Arabic and RTL
Book this →   Read more →
08
Security, compliance and due diligence
Audits that end in a remediation plan you can execute.
Open ↓
  • Access and IAM review
  • Application security audit
  • Data-protection plan
  • Accessibility assessment
Book this →   Read more →
09
Delivery and agency governance
The process that makes outsourced and distributed teams actually ship.
Open ↓
  • Spec workflow
  • Review gates
  • Release discipline
  • Single source of truth
Book this →   Read more →
All services in detail →
Industries

Built for how each sector actually works.

The same discipline across very different businesses: the work below is real and written up, sector by sector.

Sports tourism, ticketing, live events and summits
Travel, events and ticketing
I run technology for a group that sells sports-tourism packages and distributes tickets, and I have built event platforms for a sovereign-fund summit and a live-events agency.
See the work →
Recruitment platforms, HR consultancies and workforce tools
HR, recruitment and workforce
I built and ran an AI career platform for the GCC as CTO, built a recruitment marketplace, an HR consultancy's website and the HR and leave platform used across a group of companies.
See the work →
Marketplaces, procurement and supplier networks
Procurement and B2B trade
I founded and built a Saudi B2B procurement and equipment-rental marketplace, and designed a merchant-of-record commerce suite with settlement economics built in.
See the work →
Brokerages, developers and property managers
Real estate and property
I designed and built sites for a Dubai brokerage and an off-plan development, and AedahSuite includes a real estate app for leases, cheques and rent collection.
See the work →
Online stores, POS and inventory
Retail and e-commerce
I led e-commerce for fashion and lifestyle brands for years, including POS and inventory, and today design commerce platforms and storefronts.
See the work →
Law firms, consultancies and advisory firms
Legal and professional services
I have delivered sites for a corporate law firm and an HR consultancy, and AedahSuite includes legal, contract and e-signature apps built for UAE obligations.
See the work →
Service centres and government-linked programmes
Government services and public sector
I built a multi-branch portal for a UAE government-services centre and delivered an event platform with a data-security compliance plan for a sovereign-fund programme.
See the work →
Learning platforms, assessments and training
Education and training
I founded an offline-first, mother-tongue-first adaptive learning platform with a tested adaptive engine, and led a quiz and assessment backend.
See the work →
Trading platforms, finance operations and payments
Finance and fintech
I led the build of a customer platform around a market-making engine, and designed the finance, expenses and e-invoicing apps in AedahSuite.
See the work →
All industries →
How an engagement runs

The same four steps I use with the agency I govern today.

01 · Scope
Written spec first
A short PRD in Notion that names the outcome, the constraints and what is out of scope. Nothing starts without one.
02 · Execute
Tracked, visible work
Jira for execution, GitHub for code, one planner as the single source of truth so you always know what is in flight.
03 · Review
Gated review
CODEOWNERS-enforced pull request review. Small urgent fixes take a separate hot-fix path so speed does not skip the gate.
04 · Ship
Release discipline
Pipelines with concurrency control, staging before production, and a written record of what changed and why.
Selected work

Real screenshots of production systems, not mockups.

Captured from the live sites. Every case study is written up from the code, each with a downloadable PDF.

nomad-universe.com, live
Nomad Universe, Gentoo Tickets
nomad-universe.com
Group CTO role. Multi-tenant travel commerce for the Rugby World Cup 2027, the AWS to Cloudflare migration, and the staging/production split.
odatk.com, live
ODATK
odatk.com
B2B procurement and equipment-rental marketplace for Saudi Arabia. Arabic-first, three portals, AI-assisted RFQs.
nokhba.ai, live
Nokhba.ai
nokhba.ai
CTO. AI career platform for the GCC with a multi-provider AI layer, Stripe, credits and referrals.
All case studies → Resume as PDF
Live products, as they open in a browser
Platforms I have built

Twenty-two business apps of my own, and the platforms behind them.

AedahSuite is my business platform for UAE and GCC companies: every app below runs on one login, one ledger and one AI Co-Pilot. I implement it for clients, and I build the same kind of platform to order.

Finance & OperationsFinance & AccountingBooks, bills, banking and UAE VAT in one ledgerPeopleHR & PayrollPeople, WPS payroll, leave and complianceSales & GrowthCRM & SalesPipeline, proposals, invoicing and paymentsAssets & LogisticsInventory & WMSStock, warehouses, pick lists and countsFinance & OperationsProcurementRequisitions to purchase orders to 3-way matchComplianceLegal & ComplianceUAE-wide obligations, matters and contractsFinance & OperationsProject ManagementIssues, sprints, timelines and docsSales & GrowthRetail POS & E-commerceSell in store and online from one stock ledgerSales & GrowthEvents & TicketingConferences, exhibitions, galas and webinars, tiered ticketing, hosted checkout, QR check-in, sponsors, sessions and finance postingServiceBusiness MailCompany e-mail on your own domain, shared team inboxes with SLAs, rules, templates, calendar and contacts, plus Gmail / Microsoft 365 / IMAP connectionsCompliancee-SignatureSend, sign and seal documents legallyAdd-onsAI Co-PilotA specialist assistant inside every app, page-aware, permission-aware, streaming
See all 22 apps and platforms →Open aedahsuite.com
Sole architect and product designer
Aedah Commerce Suite
Most marketplace prototypes start with screens. This one started with the money. Aedah Commerce Suite (internally AedahEco) is a…
Founder and sole architect
Aedah (عائدة)
Aedah is named after my daughter. It is a free, offline-first, mother-tongue-first adaptive learning platform for children from…
Product designer and frontend developer
AedahSocial
Most social media management tools added AI as a button. AedahSocial was designed the other way round: every feature assumes AI…
CTO, sole architect and developer, and the perso
Nokhba.ai
Nokhba (نخبة, "the elite") is a career platform for the Gulf and wider MENA market: Arabic-first with a full English experience,…
Founder, sole architect and developer
ODATK
ODATK is a two-sided B2B marketplace for Saudi Arabia, built for the procurement patterns of construction, oil and gas,…
Sole architect and developer
NomadSuite
A group of small companies shares people, inventory and a sales pipeline, and none of the off-the-shelf tools fit all three…
Engagement models

Five ways to work together. Every one is scoped in writing.

No open-ended billing: a written scope and a fixed price per milestone, or a monthly retainer for ongoing leadership.

Discovery and audit
Two to four weeks · A fixed fee
Start here when you are not sure what to fix first. I review your technology, team and vendors and deliver a written report with a prioritised plan you can act on with or without me.
Scoped project
Agreed per scope · Fixed price per milestone
A defined deliverable and timeline: a migration, a platform build, an AI feature, a website or a rollout. Each milestone has a price before it starts.
Fractional CTO retainer
Three months minimum · Monthly retainer
Ongoing technology leadership: roadmap, architecture, vendor governance, security and hiring, with a weekly cadence and decisions on call.
Build and run
Ongoing · Monthly, by team size
My team builds and operates your product under my architecture and review, with releases, monitoring and support.
Advisory hours
As needed · Hourly, prepaid blocks
Second opinions, architecture reviews and board or investor questions, booked when you need them.
How engagements work →
Why me, in plain terms
I still write the code.
The migrations, the fixes, the pull request reviews. I can review your architecture in the afternoon and be in the codebase fixing it by evening. Most consultants stopped doing one of those years ago.
Business first, then the stack.
I came up through design, e-commerce and growth before infrastructure. The work gets judged on commercial outcome, not on uptime alone.
Judgment under real constraints.
Knowing when to fix something directly and when to escalate to the team that owns it. Knowing when a quick fix needs a maintenance window instead. That comes from running live production, not from a framework.
Scoped, never open-ended.
Every engagement starts with a written deliverable and a timeline. A retainer or a bounded project, your choice. No vague ongoing cost.
Currently operating across
  • Nomad Universe · Gentoo Tickets · NOMAD EventsGroup CTO
  • Kuoni Tumlare, RWC 2027 partnership siteDelivered
  • TMA agency programme governanceOngoing
  • Mubadala Schedule 4 compliance planAuthored
Certifications
  • IBM Full-Stack JavaScript Developer2025
  • Google Project Management Professional2025
  • SEO Foundations · Google Analytics · Online Marketing2021
Capabilities

One person across the whole stack, from brand to infrastructure.

Front endNext.js, React, TypeScript, Tailwind, Flutter
Back endNestJS, Node.js, Go, GraphQL, Laravel, PHP
DataPostgreSQL, MongoDB, MySQL, Prisma, Redis
CloudAWS, Cloudflare, Google Cloud, Azure, Vercel, Linux VPS
AIAnthropic Claude, OpenAI, multi-provider layers, agents
CommerceShopify, WooCommerce, Magento, Stripe
GrowthGTM, GA4, Google Ads, Meta Pixel, Clarity, technical SEO
DeliveryNotion, Jira, Confluence, GitHub Actions, Docker
Questions

Before you book.

Who will I actually work with?

With me. I lead every engagement personally, and developers on my team build larger scopes under my architecture and review.

Do you work outside the UAE?

Yes. I am based in Dubai and work across the GCC and with clients in Europe and the US, mostly remotely.

How do engagements usually start?

Most start with a scoped audit or a discovery sprint, so you see a written plan and how I work before any bigger commitment.

How is pricing set?

Every engagement has a written scope and a fixed price per milestone, or a monthly retainer for ongoing work. No open-ended billing.

Who owns the code and documents?

You do, from the first commit, in your own repositories and accounts.

Do you sign NDAs?

Yes, before any access to your systems or data.

Book a consultation

Two minutes of questions so the first call starts with context, not introductions.

I read every request myself and reply within one business day, Sunday to Thursday, UAE time.

Step 1 of 5

Who is this for?

This shapes how I structure the engagement and the pricing.

Individual or founderDirect advisory, solo founder, independent.
Business or teamA company looking for a fractional CTO or scoped work.
Engagement type
Fractional CTOOngoing, part-time leadership
Scoped projectDefined deliverable and timeline
Audit or advisoryOne-off review or consultation
Not sure yetWe work it out on the call
Pick a client type and an engagement type to continue.
Step 2 of 5

What do you need help with?

Select everything that applies.

Step 3 of 5

Tell me about the project.

A few sentences is enough. We go deeper on the call.

What are you trying to solve or build?
Current stack, if any
Company or project name
Step 4 of 5

Timeline and budget.

So I can propose the right shape of engagement.

UrgentWithin one to two weeks
This monthPlanning to start soon
This quarterEarly planning stage
Just exploringNo fixed timeline yet
Estimated budget
Step 5 of 5

Where should I reply?

Name and email are required. Everything else is optional.

Full name
Email
Phone, with country code
Preferred call date
Anything else I should know?
Please enter your name and a valid email address.

Received. Thank you.

I will read this properly and reply by email within one business day to confirm a time. If it is urgent, write to [email protected] and say so in the subject line.

Most first engagements start with a scoped audit. Start there ×